HAVE A FLING

We wanted to remind 16-24 year olds that Creme Eggs are only around for a few months of the year.

We felt, it VERY important that they know this.

The campaign HAVE A FLING with a Creme Egg encouraged people to show their love for Creme Egg, through social media as well as good old, TV and press. The campaign trended on Twitter, with hundreds uploading photos. 'Have a Fling' become the 2nd most popular Facebook UK page of that year, gaining a fan base of over 200,000 and making it Cadbury's most successful European social media activity to date, with an average of 47k engaged users per post.

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