THIS STUFF MATTERS

To completely re-launch Talk Talk, the U.K. telecoms firm, we took a reality TV-style approach to its advertising campaign with director Tom Tagholm.

After a three month interview process of UK families up and down the country, we set our sights on the Sandifords from Blackpool. Mum Julie, Dad Paul and kids Sophie, Lucy, Pete, and Harry. Not forgetting Elvis the dog. We then filmed them non stop for two weeks with 17 unmanned cameras, sifting through hundreds of hours of footage to find ordinary, everyday moments to write around. Why? To show that it's the small moments that matter  - particularly moments around TV, mobile and broadband. Whether that's TV dinner in front of the sofa, texting a boyfriend or showing your Aunty how to use Skype.