Women's football has become an unstoppable force in recent years. And when Channel 4 secured the rights to air the UEFA Women's EURO we got 'vice world champion' female freestyler Liv Cooke to do what girls that love football do best:  kick around a doll's head to launch our EUROs 2017 campaign.

The campaign also featured posters, radio, tactical TV, online trading cards featuring the players that passed the ball from one to another via Carousel on Facebook.

The campaign helped attract the biggest ever UK TV audience for a women's football match, attracting a peak of 3.3 million viewers.